Goals & Objectives
• Wide exposure. Benefiting out of the large number of printed copies and their exclusive distribution throughout a range of exposure channels including direct mail, VIP members, Point of Distribution and key accounts.
• Market Share. Keeping the customers in and attracting new ones with more added value services via an outstanding marketing activity. Hence, acquiring more market share and beating, successfully, the competition.
• Revenue Generation. For brand owners, generating revenue throughout potential customers benefitting out of the discount cheque.
• Value Added Services. A nontraditional channel aiming to keep up the customers’ loyalty and retention via the range of benefits.
• Database Enhancement. Collecting database, via the purchase application, hence, enabling the company to market different products and services, if any.
Distribution
• Direct mail. Door to door distribution covering key accounts and top notch individuals.
• Point(s) of Sales. Sales in key spots and locations.
• Bloc Distribution. Segmented distribution as a giveaway offered by large corporate to their preferred customers and/or key accounts and VIP clients.

Partnership Scenario
Branding Benefit(s)
• Direct advertisement on the Back Cover of related cheque
• Company name and logo on Front Cover of related cheque
• Company name and logo in advertisements published in weekend magazine
• Company name and logo on all printed promotional material.
• Company name and logo in email campaign amounting 1,00,000 units

Sales Benefit(s)
• Precious present to be circulated prior to the winter season and the serial of special occasion including Bairam, X’mas and New Year to 50,000 valuable customers.
• Possibility of conducting promotions or sales support activities within the coupona.